Marketing

Infographics | Print Ads | Videos

Infographics

High-impact graphics tell the drivability story for asphalt in “infographic” format. These files from Asphalt Pavement Alliance are branded with WAPA’s logo and information. Click any infographic to expand to full size.

A SAFE ride…
A QUIET ride…
A SMOOTH ride…
SPEED OF CONSTRUCTION
SUSTAINABILITY

Print Ads

These high resolution full- and half-page magazine ads created by the Asphalt Pavement Alliance and customized with WAPA branding make the case for asphalt pavements based on the wide range of Asphalt Benefits.

  • DRIVABILITY: REDUCED DELAYS

    55% of drivers today identify traffic delays due to road construction as the most frustrating part of their driving experience. With off-peak construction, asphalt pavements leave roads open to traffic during rush hour. Surface maintenance and repair is quick, ensuring drivers have a smooth, high performance surface with minimal inconvenience. No wonder an independent survey found 87% of engineers, developers, transportation officials and other key stakeholders chose asphalt for its ease of maintenance.

  • DRIVABILITY: EASE OF MAINTENANCE

    55% of drivers today identify traffic delays due to road construction as the most frustrating part of their driving experience. With off-peak construction, asphalt pavements leave roads and parking lots open when demand is at its highest. Surface maintenance and repair are quick, ensuring drivers and pavement owners have a smooth, high performance surface with minimal inconvenience. No wonder an independent survey found 87% of engineers, developers, transportation officials and other key stakeholders chose asphalt for its ease of maintenance.

  • Drivability: Business-Friendly

    Just-in-time manufacturing, farm-to-table freshness, guaranteed overnight delivery — as American business moves, so do the demands on our nation’s roads. Congestion and traffic delays cost the trucking industry $9.2 billion a year. Rough roads increase vehicle wear and tear. It all adds to business costs and purchase prices. Asphalt pavements are easy to maintain cost-effectively, ensuring maximum performance with minimal delay for truckers and everyone who relies on them.

  • DRIVABILITY: A SMOOTH ROAD

    A smooth road, that’s what drivers want today. Not just for peace and quiet, but also for peace of mind. With asphalt, it is easy to ensure a consistently smooth level of performance; which saves lives, wear and tear on your vehicle, and can improve vehicle fuel economy by 4.5%. No wonder that, in an independent survey, 77% of engineers, developers, transportation officials and other key stakeholders chose asphalt as the smoother surface.

  • DRIVABILITY: A QUIETER RIDE

    To reduce road noise and help keep neighborhoods quiet, asphalt pavement engineers have developed special mixes like open-graded/fine-graded surfaces, as well as modified, rubberized and stone-matrix asphalt that can lead to pavement-tire noise reductions as great as 7 decibels. No wonder 83% of engineers, developers, transportation officials and other key stakeholders chose asphalt as the quieter ride.

  • Drivability Matters: The Sustainable Choice

    “When I bike to work or around town, I am getting exercise and reducing my impact on the environment. At work, I analyze the environmental impact of infrastructure, including roadways. Asphalt pavements are 100% recyclable and can be produced with energy-saving warm-mix technologies. That makes asphalt the sustainable choice, whether you are on two, four, or even 18 wheels. That matters.” Half-page version.

  • Drivability Matters: Less Road Noise

    “Whether I’m training a Special Forces driver in tactical roadway maneuvers, or my son how to drive, I need to know my students can hear me. I choose to train on asphalt roads because they produce less pavement-tire noise, guaranteeing I’m heard, even when my son pretends he isn’t listening. That matters.” Half-page version.

  • Drivability Matters: Every Minute Counts

    “When I’m meeting my girlfriend for dinner, roadway construction means missing our reservation. It’s frustrating, but only an inconvenience. When I’m on the job, a delay can be the difference between life and death. With asphalt, construction typically happens at times when fewer cars are on the road, and the delays are counted in minutes. That matters." Half-page version.

  • Drivability Matters: A Safer Road

    “It doesn’t matter if you’re driving in a race, or taking your daughter to school; smoother roads are safer for you and your family. That’s why almost all NASCAR tracks are asphalt, and why I prefer it, no matter my speed.” Half-page version.

  • Asphalt Parking Lots: The Smoothest Way to Welcome Customers (plain background)

    "Whether at a business, a shopping center, a school, house of worship, recreation area or apartment building, a PARKING LOT is one of the first things a person sees when arriving at their destination. ... Asphalt pavements are the superior choice for parking lots because they are quick to construct, long-lasting, sustainable and easy and cost-effective to maintain."

    This version of the flier has a plain white background.

  • Asphalt Parking Lots: The Smoothest Way to Welcome Customers (asphalt background)

    "Whether at a business, a shopping center, a school, house of worship, recreation area or apartment building, a PARKING LOT is one of the first things a person sees when arriving at their destination. ... Asphalt pavements are the superior choice for parking lots because they are quick to construct, long-lasting, sustainable and easy and cost-effective to maintain."

    This version of the flier has an asphalt texture background.

Videos

These short videos produced by the Asphalt Pavement Alliance illustrate many of the benefits described above. Click any video to play or expand to full screen.

The Place to Be
When Americans head out on the road, what they care most about is enjoying a smooth, high-performance driving experience. With asphalt, drivers enjoy a superior level of drivability.

Asphalt: The Answer to Road Age
All roads require periodic maintenance to ensure a high level of performance and drivability. With asphalt, keeping things smooth, safe, and quiet is quick, easy and cost effective. Asphalt. It’s the answer to road age.

While You Were
Asphalt pavements are quick to construct, fast to repair, and easy to maintain. That’s why only asphalt pavements can the consistently high level of smoothness, drivability, and performance that the traveling public demands with a minimum of inconvenience.

Perpetual Pavements: How to Design a Road to Last
With Perpetual Pavement designs, asphalt roads can be built to stand the test of time with only minimal periodic maintenance. It’s the most cost-effective way to ensure the high level of smooth, safe drivability that the public wants with minimal inconvenience.

Dream Builders
Roads are about more than getting from place to place. They help us realize dreams of far off places, opportunities, and adventure. The engineers and crews that design and build roads are dream builders, helping us all go farther. This celebrates you, the dream builders.

When It Comes to Paving, Sustainability Matters
Asphalt pavements are quiet, smooth, quick and easy to maintain, and 100% recyclable. Environmentally, economically, and socially, asphalt pavements are the most sustainable paving option.